Shape Your Overseas Offer - Step 2:
Adapt for profitability overseas
Think outside of the box - think internationally. Understand what is different about your overseas market and consider how you can optimise your offer overseas. Will you need to make changes? Is there an opportunity to improve your price? Do you need to sell your entire UK offering or is the real value just in part of it?
Make it Happen!
The module called ‘Language, Culture and your Business Proposition’ will help you think through some of the market influences which may affect your proposition. See what you can find out about your market using the market research ‘Links’. If you get the opportunity visit your target market to find out for yourself.